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Configure LTO Message Template Components

Learn how to configure limited-time offer message template components while adding or editing message template in WhatsApp business account. This guide covers essential steps to ensure a smooth setup.

Header

In a LTO Message Template, you can have following types of header:

  • Image Header: Include an image to visually enhance your header.
  • Video Header: Embed a video to make your message more engaging.

If you prefer not to use a header, you can simply select None to omit this component.

Image

  1. Choose Type of Header:
    In the components editor, select Image as the type of header below the Header heading.
  2. Upload Sample Media:
    In the card that appears, upload a sample image for review purposes only. Supported image types are: PNG, JPEG, JPG.

Video

  1. Choose Type of Header:
    In the components editor, select Video as the type of header below the Header heading.
  2. Upload Sample Media:
    In the card that appears, upload a sample video for review purposes only. Only MP4 video is supported.

Body

The body of the message is required and can be up to 1024 characters long. It supports Markdown formatting, allowing you to enhance your text with styles like bold, italics, and line through text. You can also include multiple variables for personalization; just be sure to provide sample values for these variables for review.

For example, you might write: "Hello {{1}}, your order {{2}} has been shipped!" When sending, replace {{1}} with the client's name and {{2}} with the order number.

Limited-Time Offer

In the LTO component, enter text for the LTO card. This text must be concise and can be up to 16 characters long. You also have the option to display the expiration time on the LTO card, which helps highlight the urgency of your offer. This feature encourages customers to act quickly before the offer expires.

Buttons

Buttons are required and buttons list should start with a URL button. You can add up to 10 buttons in total, with the following limitations:

  • Up to 2 URL buttons
  • 1 Call button
  • 1 Copy offer code button
  • Reply buttons

To add a button, click on the "Add a button" option below the "Buttons" heading and choose the type of button you'd like to include.

URL Button

  • Enter the Button Text (up to 25 characters) in the field provided.
  • Below the Button Text field, enter the Website URL. You can include up to 1 variable at the end of the URL for personalization. If you use a variable, ensure you provide the full sample URL for review.

Call Button

  • Enter the Button Text (up to 25 characters) in the field provided.
  • Below the Button Text field, enter the Phone Number that will be dialed when the call button is clicked.

Copy Offer Code Button

  • Enter a sample offer code for review purposes only. Please do not use real or sensitive information.

Reply Button

  • Enter the button text (up to 25 characters).