About WhatsApp Business Profile Display Name
Learn about WhatsApp Business display names, and the guidelines to ensure compliance for messaging and business profile visibility on WhatsApp.
A WhatsApp Business display name is the name that customers see when interacting with your business on WhatsApp. This name appears on your business profile and at the top of conversations. When adding a new phone number to your WhatsApp Business account via Meta Business Manager, you must assign a display name. The display name plays an essential role in account registration and must adhere to WhatsApp's guidelines.
The display name is tied to the creation of a certificate, required for registering a WhatsApp Business platform account. It ensures that your business is clearly identified by your customers. Verified display names provide an official status, while unverified ones will display your phone number instead.
The display name must comply with WhatsApp Business Messaging Policy. It should accurately represent your business or service without using generic terms or locations, such as "Fashion" or "New York." Display names cannot include terms like "Official" or "Verified," as this could mislead customers into thinking your business has a special status. Additionally, the display name should not reference Meta, WhatsApp, or Facebook.
Advertising or promotional language is not allowed in the display name. It must represent your business solely and professionally, without phrases like "20% off sale." Similarly, the name should not resemble a website or email address, as this helps maintain professionalism and avoid phishing risks.
The display name must also have a clear relationship with your business's legal identity and external branding. This means it should be consistent with how your business is represented across websites, marketing, or other official sources. If a display name represents a subsidiary or partnership, this connection must be clear and traceable on external sources like your company website.
Once your business qualifies for higher messaging limits, your display name will be eligible for review. Following these guidelines is necessary to ensure approval and maintain your business's credibility on WhatsApp.